As part of a major product launch, I led the art direction, concept development, and brand identity design for the new NEMESIS tractor line by Versatile. My focus was on developing compelling product decals that reflected a modern, aggressive aesthetic to help differentiate the NEMESIS range from Versatile’s larger 4WD models. Inspired by 1980s motorcycle racing graphics, the design language aimed to inject a bold and energetic personality into the utility tractor market.
The creative direction played a pivotal role in shaping the NEMESIS brand presence. Unlike the established design of Versatile’s traditional product lines, this new look was intentionally dynamic and stylized, positioning the tractor as both functional and visually distinct. In addition to handling the design, I was also responsible for budget management and coordinating print media production.
While there was no direct call-to-action, the success of this branding initiative was measured by market acceptance, dealer enthusiasm, and unit sales. The positive reception indicated that the modernized branding helped the NEMESIS tractor stand out in a competitive landscape and contributed to overall brand revitalization.
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