This impactful marketing project was developed to support Prostate Cancer Canada through a cause-based promotional campaign in collaboration with Atlas Graham. I was responsible for art direction, concept development, packaging design, and content creation, while also managing the media buying, print placement, and budget.
The campaign targeted shoppers at large retail outlets such as Costco, using a clever and memorable tagline: “Brush Up On The Facts.” A custom-designed push broom was created, with $1 from each sale donated to the charity. I developed a visually appealing and informative bilingual packaging sleeve that reflected the product's typical uses, balancing brand identity with promotional messaging. A custom retail stand mock-up was also created using SketchUp to enhance in-store visibility and impact.
With a focus on cost-effective production, the packaging used a simplified die-line design while still maintaining clear messaging and strong visual appeal. The success of the campaign was measured through retail sales, aligning marketing effectiveness with charitable impact.
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