To support the sales team and drive customer engagement, I led the art direction, concept development, team management, brand identity, and content creation for a suite of professional sell sheets targeting multiple sectors, including schools, offices, and healthcare. The project’s core objective was to equip sales representatives with visually appealing and informative marketing collateral that would effectively communicate the value of newly available products.
The creative approach focused on showcasing product features, benefits, and unique selling points through high-quality studio photography (retouched in Photoshop) and well-structured layouts (built in InDesign). The sell sheets were designed to be both brand-consistent and highly functional, providing clear, concise messaging to spark customer interest and drive inquiries. Each piece included a call-to-action prompting potential buyers to either connect with a sales representative or visit the company website for further information.
This project demonstrates key competencies in sales enablement, B2B marketing, content development, and creative leadership, highlighting my ability to create strategic marketing materials that support revenue generation.
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