As Art Director and project lead, I oversaw the creative development, team management, and full execution of a multi-channel campaign for the final-year Interactive Media student show, titled "Push". This campaign was designed to celebrate the students' achievements and present their work to the public as they prepare to enter the creative industries.
The target audience included students, families, educators, and the general public, with the messaging centred around the idea of the final push before graduation a launchpad into their professional careers. I developed the event’s visual identity using Adobe Illustrator, crafting a bold, dynamic logo that reflected the energy and creative diversity of the student cohort.
Deliverables included a range of print and event marketing assets: brochures featuring student profiles, signage, tickets, and curated show materials across disciplines such as film, installation, photography, animation, and graphic design. The campaign also involved media buying and placement, event logistics, and budget management. Success was measured by event attendance and public engagement.
This project reflects a strong background in event marketing, education branding, creative direction, and multi-format content creation, making it relevant for roles in event marketing, creative leadership, education marketing, and team-led brand activation.
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