As part of a creative marketing initiative, I led the art direction, concept development, brand identity, and content creation for a proposal to recognize donors at the Health Science Centre. The objective was to design a physical installation that would publicly express appreciation for donor support while inspiring visitors and building emotional engagement with the facility.
The concept featured a freestanding water wall with rotating LED lights in the brand colours of the Health Science Centre, creating a calming and reflective atmosphere. Designed for flexibility, the display included changeable printed vinyl panels that showcased rotating stories of donor impact, humanizing contributions and emphasizing real-world achievements. This cost-effective solution was visually engaging and aligned with the organization's values and visual identity.
Though the project lacked a direct call-to-action, the intention was to foster pride, goodwill, and potentially increase future donor support through meaningful storytelling. The target audience included all visitors to the Health Science Centre patients, staff, families, and community members. While no formal analytics tools were in place, feedback and donor engagement would serve as qualitative indicators of the project’s effectiveness.
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