As part of Atlas Graham’s event marketing strategy, I led the planning and creative execution for the brand’s debut at an industrial tradeshow in Toronto. My responsibilities included art direction, concept development, event management, brand identity design, content creation, media buying and placement, and full budget oversight.
The campaign centred around the bold tagline “Fighting grime since 1941”, creatively supported by a playful homage to the classic Batman signal, reimagined with the Atlas Graham logo. The booth featured custom artwork, vibrant backdrops, and a showcase video designed to capture attention and communicate the company's rich legacy in manufacturing handheld cleaning tools.
Execution focused heavily on visual impact and brand storytelling, ensuring all materials were high-quality through careful printer selection and rigorous proofing. The call-to-action encouraged engagement with onsite staff, while success was measured by tracking booth visits, capturing lead data, and identifying potential B2B buyers for post-event follow-up.
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