For the retail launch of Atlas Graham’s HandyScrub a versatile, antibacterial, non-scratch cleaning tool I led the art direction, concept development, and packaging design to transition the product from industrial to consumer markets. Previously sold in basic plastic wrap, HandyScrub required a complete brand refresh and retail-ready packaging that would appeal to DIY enthusiasts and home improvement shoppers.
The packaging went through multiple design iterations to meet both cost-efficiency goals and retail display standards while incorporating dual-language messaging to comply with Canadian legal requirements. The final solution reflected contemporary shelf aesthetics, clearly communicating product benefits and use cases. I also created sales collateral, including sell sheets, to support the sales team in securing in-store placements with major retail accounts.
This project showcased my expertise in consumer packaging, retail marketing, budget management, and creative execution. Performance was tracked via retail orders and sales growth, providing actionable insights into product acceptance and campaign effectiveness.
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