In this retail-focused packaging project, I led art direction, concept development, and team management to extend the Purasolutions brand originally known in the healthcare space into the consumer retail market. The goal was to repackage existing products into compelling retail offerings for large retail chains while maintaining brand credibility and trust.
The project introduced a line of microfibre cloths, tailored for specific household applications such as windows, kitchen, bathroom, and general use. I developed a distinct packaging design system with colour-coded visuals and customized copy for each variant. This included bilingual packaging (English and French) to meet national compliance standards. I also managed print media buying and developed sales collateral, including a professional sell sheet to support the sales team in approaching retail buyers.
Sales and retail order volume served as key performance indicators, measuring the success of the packaging and its appeal in a competitive consumer environment. This project showcased my ability to lead packaging strategy, retail branding, and cross-functional creative execution within tight budget and production timelines.
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