Led art direction, concept development, team management, brand identity, and content creation for the launch of Stanleybet’s branded interactive TV (iTV) website, aimed at redefining the digital gaming experience for adult users across Europe. The project was designed to target an 18+ audience, with a focus on engaging casual and passionate gamers directly through their television an innovative channel at the time.
Working closely with the Stanleybet brand team, the creative direction emphasized immersive visuals, including large-format background imagery of stadiums and sporting events, aligning with the company’s established aesthetic. A streamlined and intuitive user interface (UI) was developed to enable seamless navigation across various gaming categories. Special consideration was given to the technical limitations of iTV platforms, such as screen contrast, flicker, and layout responsiveness, ensuring an optimal user experience (UX) on all supported devices.
This project merged digital design, sports marketing, and interactive media expertise, showcasing a deep understanding of cross-platform content delivery, brand consistency, and user-centric design in emerging tech environments.
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