Led art direction, concept development, brand identity, and content creation for a proposed digital portal for Channel 4, the UK’s progressive public-service television broadcaster. The concept aimed to engage younger audiences (ages 16–30) with an online hub that reflected Channel 4’s unique voice and programming, known for exploring unconventional topics, alternative viewpoints, and cutting-edge documentaries.
Building on Channel 4’s established brand tone, the proposed portal embraced a bold, non-conforming visual language that stood apart from traditional TV websites. The design leaned into rebellious, counter-cultural aesthetics to mirror the broadcaster’s core identity, making it immediately recognizable and aligned with the expectations of a digitally native, media-savvy audience.
This project highlighted expertise in media and entertainment marketing, digital experience design, youth engagement, and brand extension into digital platforms skills vital for roles in content strategy, creative direction, and interactive media.
(Click on images to view in a larger window)
