I led the development of social media ads and banners for a series of targeted campaigns aimed at driving traffic to a dealership’s website and clearing out inventory. My responsibilities included art direction, concept development, and team management, ensuring each ad aligned with the brand identity while engaging diverse customer demographics. The campaign's messaging focused on various sales promotions, incentivizing customers to visit the website and take advantage of exclusive offers.
The creative direction was centred on designing visually appealing and effective ads with clear call-to-actions (CTAs), prompting users to explore more and complete their purchases. Additionally, the campaign involved coordination with the engineering team to develop CAD models for a project called "Pure Farming," which was featured in the ads. I oversaw the media buying and placement through PPC campaigns, targeting both specific and broad audiences to maximize reach and conversions.
The call-to-action in the ads directed users to a landing page, where they could sign up to receive more information and offers. I integrated email marketing automation to nurture leads and keep customers engaged with ongoing offers. To measure the effectiveness of the campaigns, we tracked website visits, form submissions, and conversion rates using HubSpot, Google Analytics, and Google Tag Manager, allowing for data-driven decisions and optimization of the campaigns.
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