I led a targeted marketing campaign for Versatile, designed specifically to re-engage older Canadian farmers within the dealership network. This initiative required strategic concept development, art direction, and brand identity refinement, all built around a nostalgic yet forward-looking narrative that resonated deeply with long-time customers.
The campaign’s creative strategy involved pairing imagery of older Versatile equipment with current models, effectively bridging generational familiarity with technological advancements. I developed compelling content across print media and digital platforms, with calls to action directing readers to a custom landing page. There, leads were captured via a sign-up form and then nurtured using email drip campaigns and HubSpot CRM automation a system I implemented and optimized.
From media buying (print and PPC advertising) to campaign execution and measurement, I managed the full scope of the project within budget. Using QR code tracking, unique URLs, Google Analytics, and Tag Manager, I ensured continuous performance monitoring, allowing for data-driven optimization and a stronger return on investment.
This project highlights my strengths in email marketing, CRM development, campaign strategy, content creation, budget management, and marketing analytics with a particular focus on customer re-engagement in the agriculture and equipment sector.
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