As part of a strategic cost-saving initiative, I led the art direction, concept development, team management, brand identity, and content creation for a redesigned product catalogue. The objective was to significantly reduce the high printing costs associated with a comprehensive catalogue while still providing clear, brand-aligned product information to both new and existing customers.
The solution involved segmenting the full catalogue into targeted, audience-specific booklets categorized by industrial, retail, and healthcare sectors. This streamlined approach not only cut production costs but also improved customer experience by delivering more relevant and accessible content. I oversaw the full process, from planning the content structure and designing layouts to selecting imagery and developing copy. The printed collateral remained aligned with the overall brand strategy and adhered to established brand guidelines while fulfilling the informational marketing objective.
This project reflects a pragmatic, results-driven approach to print marketing, budget management, and creative direction skills that are key for roles in marketing management, brand strategy, and campaign execution.
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