MARKETING STRATEGY WITH THE ABILITY TO MAKE IT HAPPEN.
I'm a Marketing Manager and marketing leader with more than 20 years of experience spanning marketing strategy, brand development, digital marketing, product marketing, content, SEO, websites, and creative direction.
My career has always sat at the intersection of strategy and execution. I enjoy understanding the bigger business challenge, developing the marketing approach, and then getting involved in the work needed to make it successful.
I've worked across manufacturing, agriculture, industrial products, B2B services, technology, education, and consumer-facing businesses. Most recently, I've been leading marketing for Capital I Industries, a Canadian manufacturer of municipal road maintenance equipment, where I've been developing the company's marketing strategy, digital presence, product marketing, SEO, content, email marketing, analytics, and marketing programs.Before Capital I, I led creative and marketing initiatives for the Versatile and Farm King agricultural equipment brands at Bühler Industries. Earlier in my career, I worked in creative leadership, web design, interactive media, and education, building the technical and creative foundation that continues to shape how I approach marketing today.
A DIFFERENT KIND OF MARKETING BACKGROUND
My background in Product Design & Development and Industrial Design gives me a natural understanding of physical products, manufacturing, technical audiences, and the challenges involved in communicating complex products clearly.
That experience has been particularly valuable in B2B and industrial marketing. I can work with technical teams to understand a product, identify what matters to the customer, and turn that information into positioning, content, campaigns, websites, and sales tools that are easier to understand and act on.
I work across the full marketing process, including:
MARKETING STRATEGY
Developing marketing plans that connect business objectives, customer needs, positioning, channels, and measurable outcomes.
DIGITAL MARKETING
Building digital programs across SEO, paid media, email marketing, marketing automation, social media, analytics, and websites.
PRODUCT MARKETING
Turning technical products and capabilities into clear positioning, content, campaigns, and customer-focused messaging.
BRAND & CONTENT
Developing brand identities, messaging, content strategies, campaigns, and creative that create consistency across customer touchpoints.
WEB & SEO
Developing websites and content strategies designed not only to look good, but to improve visibility, usability, engagement, and lead generation.
MARKETING TECHNOLOGY
Using platforms including HubSpot, ActiveCampaign, Google Analytics, Google Tag Manager, Google Ads, WordPress, Mailchimp, and AI-assisted marketing tools to build, automate, measure, and improve marketing programs.
I work across the full marketing process, including:
MARKETING STRATEGY
Developing marketing plans that connect business objectives, customer needs, positioning, channels, and measurable outcomes.
DIGITAL MARKETING
Building digital programs across SEO, paid media, email marketing, marketing automation, social media, analytics, and websites.
PRODUCT MARKETING
Turning technical products and capabilities into clear positioning, content, campaigns, and customer-focused messaging.
BRAND & CONTENT
Developing brand identities, messaging, content strategies, campaigns, and creative that create consistency across customer touchpoints.
WEB & SEO
Developing websites and content strategies designed not only to look good, but to improve visibility, usability, engagement, and lead generation.
MARKETING TECHNOLOGY
Using platforms including HubSpot, ActiveCampaign, Google Analytics, Google Tag Manager, Google Ads, WordPress, Mailchimp, and AI-assisted marketing tools to build, automate, measure, and improve marketing programs.
HANDS-ON BY CHOICE
I enjoy strategy, but I'm not a marketer who wants to hand everything off.
I can develop the strategy, write the copy, build the campaign, work with designers and developers, optimize the website, set up the automation, analyze the results, and use what I've learned to improve the next iteration.
That hands-on approach has been a consistent part of my career, whether leading a creative team, developing a brand, launching a product campaign, rebuilding a website, or establishing a marketing function.
WHAT I'M LOOKING FOR
That hands-on approach has been a consistent part of my career, whether leading a creative team, developing a brand, launching a product campaign, rebuilding a website, or establishing a marketing function.
WHAT I'M LOOKING FOR
I'm particularly interested in Marketing Manager, Marketing Lead, Product Marketing, Brand Marketing, and Marketing Generalist opportunities where I can combine strategic thinking, creative problem solving, digital expertise, and hands-on execution.
I'm at my best in organizations that value initiative, collaboration, experimentation, particularly where marketing has a meaningful role in shaping business growth.
HAVE A MARKETING CHALLENGE, A PRODUCT THAT NEEDS A STRONGER STORY, OR A BRAND THAT NEEDS TO MOVE FORWARD? I'D BE HAPPY TO TALK
I'm at my best in organizations that value initiative, collaboration, experimentation, particularly where marketing has a meaningful role in shaping business growth.
HAVE A MARKETING CHALLENGE, A PRODUCT THAT NEEDS A STRONGER STORY, OR A BRAND THAT NEEDS TO MOVE FORWARD? I'D BE HAPPY TO TALK