As part of a product launch for Farm King, I led the art direction, concept development, brand identity, and content creation for a new logo design for their auger equipment featuring a conveyor belt system. The goal was to clearly distinguish this new product offering and make its unique functionality instantly recognizable to potential buyers in the agricultural market.
Targeting farmers in need of reliable, efficient grain-handling equipment, the branding solution needed to balance clear visual messaging with practical manufacturing constraints. The result was a bold, single-colour (white) logo optimized for cost-effective decal production, while still conveying the mechanical innovation of the conveyor belt system through design.
While no direct call-to-action was included, the logo’s effectiveness was measured through customer feedback and unit sales, helping gauge brand acceptance and market interest. This project highlights a blend of strategic brand development, agricultural equipment marketing, and cost-conscious design execution.
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