I led the development of a comprehensive brochure for Versatile, aimed at showcasing the full range of products and overcoming previous limitations in customer awareness. My responsibilities included art direction, concept development, and team management, ensuring the brochure aligned with the brand identity while presenting detailed specifications of Versatile's product offerings. I worked closely with engineering and product representatives to ensure the accuracy of product information, incorporating captivating photography and engaging copy.
The creative process involved regular updates to the brochure, which was revised twice a year to include new products and updated specifications. I utilized Adobe Photoshop for photo retouching and Adobe InDesign for layout creation, ensuring the brochure maintained a professional, visually appealing design. This comprehensive brochure replaced the previous separate product brochures, making it easier for customers to view the entire product line and boosting awareness of Versatile’s diverse offerings.
Although there was no specific call-to-action in the brochure, the aim was to provide valuable information that would encourage both new and existing customers to explore the full range of products. The media buying and placement for the brochure included print ads, reaching a broad audience and positioning Versatile as a trusted provider of high-quality equipment.
(Click on images to view in a larger window)
