Led art direction, concept development, brand identity, and content creation for Radio Revolution, a groundbreaking online radio station developed in response to the surge in audio streaming popularity. Designed to resonate with music lovers of all ages, especially EDM enthusiasts, the project introduced a bold and forward-thinking brand to the UK's digital audio landscape.
The campaign’s core message invited users to "join the revolution" positioning the platform as a new era in digital music streaming. A visually dynamic and energetic logo and brand system were developed to reflect the genre's energy and future-forward ethos. The branding was carried through to the station’s website and a custom Winamp player skin was created in collaboration with developers to offer a branded listening experience across platforms.
This project demonstrated expertise in music marketing, youth-focused campaigns, digital content strategy, and interactive brand experiences, showcasing the ability to build a cohesive brand from the ground up in a competitive and evolving media space.
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