Student End of Year Show

Responsibilities:

Art Direction

Concept Development

Team Management

Event Management

Brand Identity

Content Creation

Media Buying & Placement (Print)

Budget

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Purpose: The purpose was to market the end-of-year show for final year B.A., Hons Interactive Media students.

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Target Audience: The target audience included students, parents, and the general public.

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Messaging: The messaging aimed to convey the significance of the event as the final push for students before entering the job market.

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Creative: Utilizing Adobe Illustrator, the "Push" logo was created, incorporating bold, dynamic, and creative elements into the branding. A comprehensive range of promotional materials, including signage, tickets, and brochures, were produced, prominently featuring student profiles. A suitable venue was secured, and a diverse show was curated, celebrating the talents of the students across various mediums such as film, installation, photography, graphic design, and animation.

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Call-to-Action (CTA): The call-to-action was for individuals to visit the show.

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Tracking and Measurement: The success of the marketing efforts was measured through the number of visits to the show.